Terms of Use

Thanks for using SWOTanalysis LLC products and services (“Services”).

These Terms of Use (“TOU”) contain the terms under which SWOTanalysis and its affiliates provide their Services to you and describe how the Services may be accessed and used.

You indicate your agreement to these Terms by by using the Services.

If you will be using the Services on behalf of an organization, you agree to these Terms on behalf of that organization and you represent that you have the authority to do so. In such case, “you” and “your” will refer to that organization.

1. Fees and Payments

1.1. Fees for Services. You agree to pay to SWOTanalysis any fees for each Service you purchase or use (including any overage fees), in accordance with the pricing and payment terms presented to you for that Service. Fees paid by you are non-refundable, except as provided in these Terms or when required by law.

1.2. Subscriptions. Some of our Services are billed on a subscription basis (we call these “Subscriptions”). This means that you will be billed in advance on a recurring, periodic basis (each period is called a “billing cycle”). Billing cycles are typically monthly or annual, depending on what subscription plan you select when purchasing a Subscription. Your Subscription will automatically renew at the end of each billing cycle unless you cancel auto-renewal by deactivating your active team, or by contacting our customer support team. While we will be sad to see you go, you may cancel auto-renewal on your Subscription at any time, in which case your Subscription will continue until the end of that billing cycle before terminating. You may cancel auto-renewal on your Subscription immediately after the Subscription starts if you do not want it to renew.

1.3. Taxes. Unless otherwise stated, you are responsible for any taxes (other than SWOTanalysis’s income tax) or duties associated with the sale of the Services, including any related penalties or interest (collectively, “Taxes”). You will pay SWOTanalysis for the Services without any reduction for Taxes. If SWOTanalysis is obliged to collect or pay Taxes, the Taxes will be invoiced to you.

1.4. Price Changes. SWOTanalysis may change the fees charged for the Services at any time, provided that, for Services billed on a subscription basis, the change will become effective only at the end of the then-current billing cycle of your Subscription. SWOTanalysis will provide you with reasonable prior written notice of any change in fees to give you an opportunity to cancel your Subscription before the change becomes effective.

1.5. Additional users. Unless otherwise stated, any additional users incurred by you will be billed in arrears. Additional user fees which remain unpaid for 30 days after being billed are considered overdue. Failure to pay additional users when due may result in the applicable Service being limited, suspended, or terminated (subject to applicable legal requirements), which may result in a loss of your data associated with that Service.

2. Privacy

2.1. Privacy. In the course of using the Services, you may submit content to SWOTanalysis (including your personal data and the personal data of others) or third parties may submit content to you through the Services (your “Content”). We know that by giving us your Content, you are trusting us to treat it appropriately. Please refer to SWOTanalysis’s Privacy Policy.
 You in turn agree that SWOTanalysis may use and share your Content in accordance with our privacy policies.

2.2. Confidentiality. SWOTanalysis will treat your Content as confidential information and only use and disclose it in accordance with these Terms (including our privacy policies). However, your Content is not regarded as confidential information if such Content: (a) is or becomes public (other than through breach of these Terms by SWOTanalysis); (b) was lawfully known to SWOTanalysis before receiving it from you; (c) is received by SWOTanalysis from a third party without knowledge of breach of any obligation owed to you; or (d) was independently developed by SWOTanalysis without reference to your Content. SWOTanalysis may disclose your Content when required by law or legal process, but only after SWOTanalysis, if permitted by law, uses commercially reasonable efforts to notify you to give you the opportunity to challenge the requirement to disclose; (e) you select to make your content “public” using the options provided by the service.

2.3. Security. SWOTanalysis will store and process your Content in a manner consistent with industry security standards. SWOTanalysis is designed to help ensure the security, integrity, and confidentiality of your Content and to mitigate the risk of unauthorized access to or use of your Content.

3. Your Content

3.1. You Retain Ownership of Your Content. You retain ownership of all of your intellectual property rights in your Content. SWOTanalysis does not claim ownership over any of your Content. These Terms do not grant us any licenses or rights to your Content except for the limited rights needed for us to provide the Services, and as otherwise described in these Terms.

3.2. Limited License to Your Content. You grant SWOTanalysis a worldwide, royalty free license to use, reproduce, distribute, modify, adapt, create derivative works, make publicly available, and otherwise exploit your Content, but only for the limited purposes of providing the Services to you and as otherwise permitted by SWOTanalysis’s privacy policies. This license for such limited purposes continues even after you stop using our Services, with respect to aggregate and de-identified data derived from your Content and any residual backup copies of your Content made in the ordinary course of SWOTanalysis’s business. This license also extends to any trusted third parties we work with to the extent necessary to provide the Services to you. If you provide SWOTanalysis with feedback about the Services, we may use your feedback without any obligation to you.

3.3. Customer Lists.  SWOTanalysis may identify you (by name and logo) as a SWOTanalysis customer on SWOTanalysis’s website and on other promotional materials. Any goodwill arising from the use of your name and logo will inure to your benefit.

4. SWOTanalysis IP

4.1. SWOTanalysis IP. Neither these Terms nor your use of the Services grants you ownership in the Services or the content you access through the Services (other than your Content). These Terms do not grant you any right to use SWOTanalysis’s trademarks or other brand elements.

5. User Content

5.1. User Content. The Services display content provided by others that is not owned by SWOTanalysis. Such content is the sole responsibility of the entity that makes it available. Correspondingly, you are responsible for your own Content and you must ensure that you have all the rights and permissions needed to use that Content in connection with the Services. SWOTanalysis is not responsible for any actions you take with respect to your Content, including sharing it publicly. Please do not use content from the Services unless you have first obtained the permission of its owner, or are otherwise authorized by law to do so.

5.2. Content Review. You acknowledge that, in order to ensure compliance with legal obligations, SWOTanalysis may be required to review certain content submitted to the Services to determine whether it is illegal or whether it violates these Terms (such as when unlawful content is reported to us). We may also modify, prevent access to, delete, or refuse to display content that we believe violates the law or these Terms. However, SWOTanalysis otherwise has no obligation to monitor or review any content submitted to the Services.

5.3. Third Party Resources. SWOTanalysis may publish links in its Services to internet websites maintained by third parties. SWOTanalysis does not represent that it has reviewed such third party websites and is not responsible for them or any content appearing on them. Trademarks displayed in conjunction with the Services are the property of their respective owners.

6. Account Management

6.1. Keep Your Password Secure. If you have been issued an account by SWOTanalysis in connection with your use of the Services, you are responsible for safeguarding your password and any other credentials used to access that account. You, and not SWOTanalysis, are responsible for any activity occurring in your account (other than activity that SWOTanalysis is directly responsible for which is not performed in accordance with your instructions), whether or not you authorized that activity. If you become aware of any unauthorized access to your account, you should notify SWOTanalysis immediately. Accounts may not be shared and may only be used by one individual per account.

6.2. Keep Your Details Accurate. SWOTanalysis occasionally sends notices to the email address registered with your account. You must keep your email address and, where applicable, your contact details and payment details associated with your account current and accurate. Accounts are controlled by the entity whose email address is registered with the account.

6.3. Remember to Backup. You are responsible for maintaining, protecting, and making backups of your Content. To the extent permitted by applicable law, SWOTanalysis will not be liable for any failure to store, or for loss or corruption of, your Content.

6.4. Account Inactivity. SWOTanalysis may terminate your account and delete any content contained in it if there is no account activity (such as a log in event or payment) for over 12 months.

6.5. Customer Success. SWOTanalysis may assign you a customer success manager (“CSM”). The CSM may review your use of the Services and your Content to help you to more effectively use the Services, including by providing reporting and usage insight.

7. User Requirements

7.1. Legal Status. If you are an individual, you may only use the Service if you have the power to form a contract with SWOTanalysis. None of the Services are intended for use by individuals less than 13 years old. If you are under 13 years old or do not have the power to form a contract with SWOTanalysis, you may not use the Services. We recommend that parents and guardians directly supervise any use of the Services by minors. If you are not an individual, you warrant that you are validly formed and existing under the laws of your jurisdiction of formation, that you have full power and authority to enter into these Terms, and that you have duly authorized your agent to bind you to these Terms. You represent and warrant that you will comply with all laws and regulations applicable to your use of the Services.

7.2. Embargoes. You may only use the Services if you are not barred under any applicable laws from doing so. If you are located in a country embargoed by United States or other applicable law from receiving the Services, or are on the U.S. Department of Commerce’s Denied Persons List or Entity List, or the U.S. Treasury Department’s list of Specially Designated Nationals, you are not permitted to purchase any paid Services from SWOTanalysis. You will ensure that: (a) your end users do not use the Services in violation of any export restriction or embargo by the United States; and (b) you do not provide access to the Services to persons or entities on any of the foregoing lists.

8. Acceptable Uses

8.1. Legal Compliance. You must use the Services in compliance with, and only as permitted by, applicable law.

8.2. Your Responsibilities. You are responsible for your conduct, Content, and communications with others while using the Services. You must comply with the following requirements when using the Services:

(a) You may not purchase, use, or access the Services for the purpose of building a competitive product or service or for any other competitive purposes. (b) You may not misuse our Services by interfering with their normal operation, or attempting to access them using a method other than through the interfaces and instructions that we provide. (c) You may not circumvent or attempt to circumvent any limitations that SWOTanalysis imposes on your account. (d) Unless authorized by SWOTanalysis in writing, you may not probe, scan, or test the vulnerability of any SWOTanalysis system or network. (e) Unless authorized by SWOTanalysis in writing, you may not use any automated system or software to extract or scrape data from the websites or other interfaces through which we make our Services available. (f) Unless permitted by applicable law, you may not deny others access to, or reverse engineer, the Services, or attempt to do so. (g) You may not transmit any viruses, malware, or other types of malicious software, or links to such software, through the Services. (h) You may not engage in abusive or excessive usage of the Services, which is usage significantly in excess of average usage patterns that adversely affects the speed, responsiveness, stability, availability, or functionality of the Services for other users. SWOTanalysis will endeavor to notify you of any abusive or excessive usage to provide you with an opportunity to reduce such usage to a level acceptable to SWOTanalysis. (i) You may not use the Services to infringe the intellectual property rights of others, or to commit an unlawful activity. (j) Unless authorized by SWOTanalysis in writing, you may not resell or lease the Services. (k) If your use of the Services requires you to comply with industry-specific regulations applicable to such use, you will be solely responsible for such compliance, unless SWOTanalysis has agreed with you otherwise. You may not use the Services in a way that would subject SWOTanalysis to those industry-specific regulations without obtaining SWOTanalysis’s prior written agreement.

9. Suspension and Termination of Services

9.1. By You. If you terminate a Subscription in the middle of a billing cycle, you will not receive a refund for any period of time you did not use in that billing cycle unless you are terminating these Terms for any of the following reasons: (a) we have materially breached these Terms and failed to cure that breach within 30 days after you have so notified us in writing; or (b) a refund is required by law.

9.2. By SWOTanalysis. SWOTanalysis may terminate your Subscription at the end of a billing cycle by providing at least 30 days’ prior written notice to you. SWOTanalysis may terminate your Subscription for any reason by providing at least 90 days’ written notice to you and will provide a pro rata refund for any period of time you did not use in that billing cycle. SWOTanalysis may suspend performance or terminate your Subscription for any of the following reasons: (a) you have materially breached these Terms and failed to cure that breach within 30 days after SWOTanalysis has so notified you in writing; (b) you cease your business operations or become subject to insolvency proceedings and the proceedings are not dismissed within 90 days; or (c) you fail to pay fees for 30 days past the due date. Additionally, SWOTanalysis may limit or suspend the Services to you if you fail to comply with these Terms, or if you use the Services in a way that causes legal liability to us or disrupts others’ use of the Services. SWOTanalysis may also suspend providing the Services to you if we are investigating suspected misconduct by you. If we limit, suspend, or terminate the Services you receive, we will endeavor to give you advance notice.  SWOTanalysis has no obligation to retain your Content upon termination of the applicable Service.

9.3. Further Measures. If SWOTanalysis stops providing the Services to you because you repeatedly or egregiously breach these Terms, SWOTanalysis may take measures to prevent the further use of the Services by you, including blocking your IP address.

10. Changes and Updates

10.1. Changes to Terms. SWOTanalysis may change these Terms at any time for a variety of reasons, such as to reflect changes in applicable law or updates to Services, and to account for new Services or functionality. The most current version will always be posted on the SWOTanalysis website. If an amendment is material, as determined in SWOTanalysis’s sole discretion, SWOTanalysis will post a notice.  Changes will be effective no sooner than the day they are publicly posted. In order for certain changes to become effective, applicable law may require SWOTanalysis to obtain your consent to such changes, or to provide you with sufficient advance notice of them. If you do not want to agree to any changes made to the terms for a Service, you should stop using that Service, because by continuing to use the Services you indicate your agreement to be bound by the updated terms.

10.2. Changes to Services. SWOTanalysis constantly changes and improves the Services. SWOTanalysis may add, alter, or remove functionality from a Service at any time without prior notice. SWOTanalysis may also limit, suspend, or discontinue a Service at its discretion.

11. Disclaimers and Limitations of Liability

11.1. Disclaimers. While it is in SWOTanalysis’s interest to provide you with a great experience when using the Services (and we love to please our customers), there are certain things we do not promise about them. We try to keep our online Services up, but they may be unavailable from time to time for various reasons. EXCEPT AS EXPRESSLY PROVIDED IN THESE TERMS AND TO THE EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICES ARE PROVIDED “AS IS” AND SWOTANALYSIS DOES NOT MAKE WARRANTIES OF ANY KIND, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING THOSE OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT OR ANY REPRESENTATIONS REGARDING AVAILABILITY, RELIABILITY, OR ACCURACY OF THE SERVICES.
11.2. Exclusion of Certain Liability. TO THE EXTENT PERMITTED BY APPLICABLE LAW, SWOTANALYSIS, ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, SUPPLIERS, AND LICENSORS WILL NOT BE LIABLE FOR (A) ANY INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL, PUNITIVE, OR EXEMPLARY DAMAGES WHATSOEVER, OR (B) LOSS OF USE, DATA, BUSINESS, REVENUES, OR PROFITS (IN EACH CASE WHETHER DIRECT OR INDIRECT), ARISING OUT OF OR IN CONNECTION WITH THE SERVICES AND THESE TERMS, AND WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF SWOTANALYSIS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

11.3. Limitation of Liability. TO THE EXTENT PERMITTED BY APPLICABLE LAW, THE AGGREGATE LIABILITY OF EACH OF SWOTANALYSIS, ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, SUPPLIERS, AND LICENSORS ARISING OUT OF OR IN CONNECTION WITH THE SERVICES AND THESE TERMS WILL NOT EXCEED THE LESSER OF: (A) THE AMOUNTS PAID BY YOU TO SWOTANALYSIS FOR USE OF THE SERVICES AT ISSUE DURING THE 12 MONTHS PRIOR TO THE EVENT GIVING RISE TO THE LIABILITY; AND (B) US$200.00.
11.4. Consumers. We acknowledge that the laws of certain jurisdictions provide legal rights to consumers that may not be overridden by contract or waived by those consumers. If you are such a consumer, nothing in these Terms limits any of those consumer rights.

11.5. Businesses. If you are a business, you will indemnify and hold harmless SWOTanalysis and its affiliates, officers, agents, and employees from all liabilities, damages, and costs (including settlement costs and reasonable attorneys’ fees) arising out of a third party claim regarding or in connection with your or your end users’ use of the Services or breach of these Terms, to the extent that such liabilities, damages and costs were caused by you or your end users.

12. Contracting Entity

12.1. Who you are contracting with. Unless otherwise specified in relation to a particular Service, the Services are provided by, and you are contracting with, SWOTanalysis.

12.2. SWOTanalysis For any Service provided by SWOTanalysis, the following provisions will apply to any terms governing that Service:
• Contracting Entity. References to “SWOTanalysis”, “we”, “us”, and “our” are references to SWOTanalysis, located at 433 Airport BLVD, #127, Burlingame, CA, United States of America.
• Governing Law. Those terms are governed by the laws of the State of California (without regard to its conflict of laws provisions).
• Jurisdiction. Except if prohibited by applicable law, each party submits to the exclusive jurisdiction of the state courts located in Santa Clara County, California, and the federal courts located in the Northern District of California with respect to the subject matter of those terms.

13. Other Terms

13.1. Assignment. You may not assign these Terms without SWOTanalysis’s prior written consent, which may be withheld in SWOTanalysis’s sole discretion. SWOTanalysis may assign these Terms at any time without notice to you.

13.2. Entire Agreement. These Terms (including the Additional Terms) constitute the entire agreement between you and SWOTanalysis, and they supersede any other prior or contemporaneous agreements, terms and conditions, written or oral concerning its subject matter. Any terms and conditions appearing on a purchase order or similar document issued by you do not apply to the Services, do not override or form a part of these Terms, and are void.

13.3. Independent Contractors. The relationship between you and SWOTanalysis is that of independent contractors, and not legal partners, employees, or agents of each other.

13.4. Interpretation. The use of the terms “includes”, “including”, “such as”, and similar terms, will be deemed not to limit what else might be included.

13.5. No Waiver. A party’s failure or delay to enforce a provision under these Terms is not a waiver of its right to do so later.

13.6. Precedence. To the extent any conflict exists, the Additional Terms prevail over this TOU with respect to the Services to which the Additional Terms apply.

13.7. Severability. If any provision of these Terms is determined to be unenforceable by a court of competent jurisdiction, that provision will be severed and the remainder of terms will remain in full effect.

13.8. Third Party Beneficiaries. There are no third party beneficiaries to these Terms.

13.9. Survival. The following sections will survive the termination of these Terms: 1, 2, 3.2, 9, 11, 12, and 13.