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50 Years of SWOT Analysis
The SWOT Analysis was initially developed over 50 years ago by a group of researchers from Stanford University who in 1960 set out to better understand why strategic planning processes were failing for so many companies. Their methodology has helped companies think, plan, and work better by leveraging this highly effective strategic framework.
Use SWOT Analysis to evaluate your internal Strengths and Weaknesses and external Opportunities and Threats.
Based on our business goals, what are our key internal business strengths? What are the biggest internal weaknesses within our business? What are the external opportunities we could leverage to grow our business? What are the external threats we must navigate and overcome to protect our business?
State of Our Customer Base
For our customer base, what are our key internal strengths? What are our biggest internal weaknesses? What are the external opportunities we could leverage? What are the external threats we must navigate and overcome?