Let’s start with a quick background on why the SWOT Analysis was originally created and how it became the global standard for how individuals, teams, and companies apply strategic thinking to just about any situation. The SWOT Analysis was initially developed over 50 years ago by a group of researchers from Stanford University who in 1960 set out to better understand why strategic planning processes were failing for so many companies. The team interviewed more than 5,000 executives from over 1,000 companies and their learnings have helped companies think, plan, and work better by leveraging this simple yet highly effective strategic process.
Also checkout our SWOT Analysis Business Example Guide
Strengths are based on internal factors and viewed as helpful to your organization.
Weaknesses are based on internal factors and viewed as harmful to the organization.
Opportunities are based on external factors and viewed as helpful to your organization.
Threats are based on external factors and viewed as harmful to your organization.
Evaluate your internal Strengths and Weaknesses and external Opportunities and Threats.
Create an online SWOT Analysis
- Think about something important to you such as an upcoming decision, a new project that is launching, a situation where you want a successful outcome. Let’s set an objective for this upcoming decision, for example, we want to become the leader in our industry within the next 3 years.
Now, invite your peers to help you brainstorm.
3. BRAINSTORM ONLINE
Strengths are based on internal factors and viewed as helpful to your organization. What internal processes, resources, products do you have that you would define as your strengths that will allow you to lead your industry?
What are your Weaknesses? What internal factors are holding you back from leading your industry. Keep it simple, list out the top weakness that you currently have that would need to be overcome in order to become the leader.
Opportunities are based on external factors and viewed as helpful to your organization. How is the world around you changing? What new technological, social, political, economic changes can you take advantage of as an Opportunity to advance your business and achieve your objective of leading your industry?
Threats are based on external factors and viewed as harmful to your organization. How are external factors, such as, technological, social, political, economic changes posing a Threat to your objective. Think through everything outside your company that could threaten your ability to lead the industry.
VOTE THE BEST CONTENT UP
Encourage your team to click on the star icons to vote the best content to the top and to feature the top five most important items on the main grid. You as the creator can click the star icon twice to auto-feature any content and override the votes.
Hover over the "?" icons within the sections to get additional coaching on how best to complete each section.
As you complete your SWOT Analysis add a conclusion of your findings. What internal Strengths can we leveraged to create action against your external opportunities? What internal Strenghts could be used to combat external Threats?
4. ACTION PLAN
Convert your SWOT Analysis into a strategic action plan. Based on our objective what are the 3-5 most important things you must do in the next 90 days to act on our SWOT Analysis. You can create an online V2MOM Analysis
, created by the CEO of Salesforce.com to help structure a more thoughtful look at your vision, values, methods (goals), obstacles, and measures.
Use SWOT Analysis to Create a Winning Product
ex: To achieve 30% market share in 24 months
What internal or product strengths will lead us to achieve 30% market share, what internal or product weaknesses might hold us back, what external factors may present themselves as opportunities to help us achieve 30% market share, what external threats could derail our success?
Recent article: SWOT Analysis Product Example
Meeting Agenda SWOT Analysis
ex: To drive alignment on our decision to move forward with international expansion
What do you expect to be your meeting strengths, what do you currently anticipate could be weaknesses to your meeting, what could be an opportunity to really make this meeting an even bigger success, what could totally derail or threaten the success of your meeting?
Future Event SWOT Analysis
ex: To have a wildly successful team meeting
What do we expect to be our events strengths, what might be our weaknesses you will need to overcome, what additional opportunities might present themselves, what threats should be look out for?
Morning Routine SWOT Analysis
ex: To make today a successful and productive day
What do we expect to be our strengths today, what might be our weaknesses we will need to overcome, what additional opportunities could we pursue today, what could threaten our success today?
Weekly SWOT Analysis
ex: To have a highly productive and strategic week. One of our best weeks yet.
What do we expect to be our strengths next week, what might be our weaknesses we will need to overcome next week, what additional opportunities could we pursue next week, what could threaten our ability to be wildly successful next week?
Recent article: The Weekly SWOT Analysis Plan
Have interview teams collaborate on reviewing a candidates Strengths, Weaknesses, Opportunities, and Threats for a specific role.
What are we selling? What is our products strategic position? Ask your key customers to provide input.
How are we selling it? What's working? What's not working? Where are there opportunities? What are the threats?
What is your position in a market? Look at your organization through the eyes of a customer. How would they design your SWOT?
What is your position with a partner? How does the partner see you in SWOT terms?
Design a SWOT for price, profitability, margin, international expansion.