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Perform a SWOT Analysis

SWOT Analysis How To

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Create a SWOT Analysis to Evaluate Strengths, Weaknesses, Opportunities and Threats
Create a PEST Analysis to focus on Political, Economic, Social, and Technological factors
Create a Gap Analysis to understand your current vs future state 
Create a Stop, Start, Continue to analyze what's working, what's not working
Create a Scrum Board leveraging an agile process framework
Create an OKR Goal to set ambitious objectives and outcome based key results
Create a Pros and Cons Analysis to strategically vet any decision
Create a V2MOM Plan inspired by the CEO of Salesforce to set annual goals
Create a Problem Solving Analysis to solve problems by focusing on the cause and effects
Perform an Alignment Planning Process to solidify your purpose, mission, goals, and core values
Create a Candidate Analysis to make better hiring decisions 
Create a To Do List Online leveraging three custom views

How to Perform a SWOT Analysis

SWOT Analysis How To

3 steps every team should perform each quarter to achieve an outstanding strategic process

Define the mission for your organization to achieve a clear objective for your SWOT

Define your SWOT mission statement
Based on your mission, perform a SWOT Analysis to analyze your current situation?  Perform a SWOT Analysis
SWOT Analysis

What internal strengths can you leverage today to help you achieve your mission?

What internal weaknesses exist today that you must overcome to achieveyour mission?

What external opportunities, trends, forces, resources, could you take advantage of to achieve your mission?

What external threats or risks could get in your way and prevent you from achieving your mission?

SWOT Analysis conclusion, what must we do in the next 90 days to make progress against our mission?

Based on your SWOT Analysis, what are the top 3 priorities you must focus on over the next 90 days? Create a Plan
Activate your SWOT with an OKR plan

Let’s start with a quick background on why the SWOT Analysis was originally created and how it became the global standard for how individuals, teams, and companies apply strategic thinking to just about any situation. The SWOT Analysis was initially developed over 50 years ago by a group of researchers from Stanford University who in 1960 set out to better understand why strategic planning processes were failing for so many companies.  The team interviewed more than 5,000 executives from over 1,000 companies and their learnings have helped companies think, plan, and work better by leveraging this simple yet highly effective strategic process.

Also checkout our SWOT Analysis Business Example Guide

Example SWOT Objectives

Use SWOT Analysis to Create a Winning Product

Set an Objective

ex: To achieve 30% market share in 24 months

Perform a Product SWOT Analysis

What internal or product strengths will lead us to achieve 30% market share, what internal or product weaknesses might hold us back, what external factors may present themselves as opportunities to help us achieve 30% market share, what external threats could derail our success?

Recent article: SWOT Analysis Product Example

Meeting Agenda SWOT Analysis

Set an Objective

ex: To drive alignment on our decision to move forward with international expansion

Perform a Meeting Agenda SWOT Analysis

What do you expect to be your meeting strengths, what do you currently anticipate could be weaknesses to your meeting, what could be an opportunity to really make this meeting an even bigger success, what could totally derail or threaten the success of your meeting?

Future Event SWOT Analysis

Set an Objective

ex: To have a wildly successful team meeting

Perform a Future SWOT Analysis

What do we expect to be our events strengths, what might be our weaknesses you will need to overcome, what additional opportunities might present themselves, what threats should be look out for?

Morning Routine SWOT Analysis

Set an Objective

ex: To make today a successful and productive day

Perform a Morning Routine SWOT Analysis

What do we expect to be our strengths today, what might be our weaknesses we will need to overcome, what additional opportunities could we pursue today, what could threaten our success today?

Weekly SWOT Analysis

Set an Objective

ex: To have a highly productive and strategic week. One of our best weeks yet.

Perform a Weekly SWOT Analysis

What do we expect to be our strengths next week, what might be our weaknesses we will need to overcome next week, what additional opportunities could we pursue next week, what could threaten our ability to be wildly successful next week?

Recent article: The Weekly SWOT Analysis Plan

Additional Areas to Use SWOT Analysis?

Hiring Decisions

Have interview teams collaborate on reviewing a candidates Strengths, Weaknesses, Opportunities, and Threats for a specific role.

Product Strategy

What are we selling?  What is our products strategic position?  Ask your key customers to provide input.

Process Strategy

How are we selling it? What's working?  What's not working?  Where are there opportunities?  What are the threats?

Customer Analysis

What is your position in a market?  Look at your organization through the eyes of a customer.  How would they design your SWOT?

Partner Analysis

What is your position with a partner?  How does the partner see you in SWOT terms?  

Finance Strategy

Design a SWOT for price, profitability, margin, international expansion.