There are various methodologies for setting effective SWOT Analysis objectives. We recommend using the S.M.A.R.T methodology which stands for...
SWOT Analysis has been a global standard for how companies do strategic planning for over 50 years.
"Virtual brainstorming enhances creative performance – versus in-person brainstorming sessions – by almost 50% of a standard deviation."
A PEST Analysis is often used in conjunction with a SWOT Analysis to provide a macro look at external factors impacting a business objective.