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2017 Audi A3 SWOT

How does the 2017 Audi A3 compare to the competition.

Strengths

Incredibly fast 2.0 engine 0-60 in 5.8 seconds
Quattro all-wheel drive for handling winter conditions
Beautiful clean design that appeals to a mass audience
The beauty of an Audi at the cost of a Volkswagon
Apple Carplay added to 2017 model

Weaknesses

Small and cramped back seat for adults
Some turbo lag off the line
Engine doesn't have same luxury feel at idle as larger audi's
Only offered with black headliner cloth in s versions
Can't get larger engine without all the S package look and feel

Opportunities

Add a manual gearbox to US market to increase enthusiast appeal
Bring e-tron all electric version to US market
Introduce significant incentives as gateway car to Audi

Threats

Tesla Model 3 is same price and has high demand
New Audi A4 may overlap with A3 appeal
Strong US Dollar decreasing profitability/car
Younger target is opting to ride share vs buy a car
Conclusion
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