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SWOT Analysis of SWOT Analysis

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INTRO
AUTHOR

SWOT Analysis of SWOT Analysis

A real look at the strengths, weaknesses, opportunities, and threats of using SWOT Analysis to discuss and make better strategic decisions

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Strengths

JB
Strengths are based on internal factors and seen as helpful to the organization.
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Simple, easy to understand categories make it ready for teams with much training to quickly adopt 
JB
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Proven analysis format with over 50 years of successful track record 
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Taught at universities globally now leading to over 11M searches about SWOT Analysis annually  
JB
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Balanced analysis of internal and external factors  
JB
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Weaknesses

JB
Weaknesses are based on internal factors and seen as harmful to the organization.
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The SWOT Analysis format doesn't propose solutions or drive towards a set of actions in its core format  
JB
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People can struggle to come up with strong objectives to apply SWOT Analysis 
JB
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This format doesn't go deep enough to look at Marco external factors - such as PEST Analysis 
JB
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Perceived to be an annual offsite tool vs everyday method for helping people think better 
JB
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Opportunities

JB
Opportunities are based on external factors that are helpful to your organization.
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Internet based offerings allow asynchronous collaboration allow remote groups to perform a SWOT Analysis without all being in the same room  
JB
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SWOT Analysis can be applied universally to any strategic decision or plan. For example hiring decisions, people reviews, and weekly goals. 
JB
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Threats

JB
Threats are based on external factors that are harmful to your organization.
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Many believe SWOT Analysis to be too simple, possibly out date 
JB
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PEST Analysis and Gap Analysis have become popular alternative approaches 
JB
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So many variations of SWOT Analysis - leverage the same 2x2 matrix diluting SWOT's uniqueness 
JB
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ANALYSIS
RHYTHM
METRICS
CULTURE
LEADERSHIP
KEY METRICS
88%
SAME STORE SALES YoY
/
55,786
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88%
REVENUE
/
55,786
88%
EPS
/
55,786
88%
# OF STORES
/
55,786
88%
PROFIT/CUSTOMER
/
55,786
RELATED

Conclusion

Planning process missed the mark
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Created by Mike Leonard
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MB
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Conclusion
Notes
The conclusion of the SWOT Analysis is a concise statement of the current Situation faced by the organization - the Strengths & Weaknesses of the organization and Opportunities and Threats faced from outside the organization. However, this is not really a “conclusion” but the beginning of the hard work - determining possible strategies that are supported by the SWOT Analysis and Competencies & Resources that are in place (or feasible once plans are established). Further, the SWOT is never fully “finished” since new revelations are always coming up and there is often some iteration between direction setting and the need for additional understanding not captured in the earlier SWOT summary.
The conclusion of the SWOT Analysis is a concise statement of the current Situation faced by the organization
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