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Ideal Customer Profile | Meddpic Survey Template

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When creating your ideal customer profile, start with by interviewing your team on the last 25 deals they closed. This ICP template leverages the MEDPIC sales qualification approach. We recommend using one master template for multiple interviews.
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SWOTAnalysis.com

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Identify Pain

JB
Why did they ultimately buy? What were there core objectives?
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Economic Buyer

JB
Who was the budget holder? How do the allocate budget
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Metrics

JB
What was the economic impact of our solution? What metrics mattered?
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Decision Process

JB
What was the process we went through? Discuss timing.
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Decision Criteria

JB
What was the criteria the evaluation and decision was based based upon?
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Paper Process

JB
What was required to get this deal signed? How long did this take?
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Champion

JB
Who was key to getting this deal closed? how did they help?
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Competitor

JB
Who were we up against? Why? What were the key objections?
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Vertical

JB
Describe their vertical, company culture
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Geography

JB
Describe their location, did we meet them in-person?
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Size

JB
Describe their size
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Other Attributes

JB
Any other attribute that made them a good fit?
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Strengths

JB
Where did we shine in the sales process?
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Weaknesses?

JB
What could we have done better?
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New

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