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INTRO

Value Driver Messaging

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Winning in enterprise sales requires sales team to be methodical about messaging their value at the persona level with a specific message. Follow this framework to build out your core value drivers and the impact they will have.
AUTHOR

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PAIN

TL
What is the customers pain?
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POSITIVE OUTCOMES

TL
What are the positive outcomes we know they seek?
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REQ'D CAPABILITIES

TL
What is required to deliver these positive outcomes?
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WHY US

TL
Why are we positioned best among a competitive space?
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