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Marketing Monthly Business Review

To achieve 1.2M new users by 2019


Review past months key metrics vs goal
Progress against quarterly objectives and key results (OKRs)
Key challenges or blockers that have arisen
Current months expected performance against key metrics
To discuss new homepage designs and impact on new users conversion rates


The blue HTML color in new designs is too dark, consider lighter colors for tests
13% of new users at atlas signed up for trials when they used a pop-up on the website


Send around A/B signup form test results to leadership team
Connect with Philip in PR to review 2018 "Pulse" strategy

Next Agenda

Review results of launching new homepage designs
Deep dive on all key metrics tracking behind pace
add conclusion
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