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Apple PEST Analysis

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INTRO
AUTHOR

Apple PEST Analysis

A look at the political, economic, social, and technological factors that will impact Apple in the years ahead

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Political

JB
How can existing or future political factors, such as future elections, taxes, trade practices, environmental law, political stability, impact your objective.
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Trump tax plan will allow Apple to move $300+B in cash held oversees back to US 
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Net neutrality changes could have impact on streaming based product economics 
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Increase chatter about anti-trust issues could become a distraction 
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Economic

JB
How can existing or future economic factors, such as growth rates, interest rates, exchange rates, inflation, impact your objective .
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Low unemployment rates in USA increase total addressable market for Premium apple products 
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Improved global economic environment will drive stronger global demand of apple products 
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Social

JB
How can existing or future social factors, such as cultural attitudes, health consciousness, age distribution, religious beliefs, population growth rate, career ambitions, impact your objective.
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IPhone addiction from both kids and adults could lead to new device designs to help overcome addiction 
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People turn to experiences over material things 
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Millennials prefer to rent vs buy items and choose monthly subscriptions for hardware over one time purchases 
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Technological

JB
How can existing or future technological factors, such as R&D, barriers to entry, automation, technology incentives, rate of change, impact your objective.
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BlackBerry, Palm, Nokia, and Motorola all proved that popular hardware can lose appeal and market share quickly 
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Conversational voice assistants from Amazon and google are leaving apple behind 
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Spotify, amazon books, Netflix, and others are gaining leadership positions for cross platform apps. 
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AI opens up incredible new opportunities for Apple to leverage the vast mounts of data they they collect from all the sensors on phones, watches, and through their software. 
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ANALYSIS
RHYTHM
METRICS
CULTURE
LEADERSHIP
KEY METRICS
88%
SAME STORE SALES YoY
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55,786
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88%
REVENUE
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55,786
88%
EPS
/
55,786
88%
# OF STORES
/
55,786
88%
PROFIT/CUSTOMER
/
55,786
RELATED

Conclusion

Planning process missed the mark
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A cloud that provides our customers faster time to value and improved agility and cost reduction.
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Created by Mike Leonard
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Conclusion
Notes
The conclusion of the SWOT Analysis is a concise statement of the current Situation faced by the organization - the Strengths & Weaknesses of the organization and Opportunities and Threats faced from outside the organization. However, this is not really a “conclusion” but the beginning of the hard work - determining possible strategies that are supported by the SWOT Analysis and Competencies & Resources that are in place (or feasible once plans are established). Further, the SWOT is never fully “finished” since new revelations are always coming up and there is often some iteration between direction setting and the need for additional understanding not captured in the earlier SWOT summary.
The conclusion of the SWOT Analysis is a concise statement of the current Situation faced by the organization
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