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The Balanced Scorecard

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The Balanced Scorecard—Measures that Drive Performance by Robert S. Kaplan, David P. Norton
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Financial Perspectives

TL
How do we look to shareholders?
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Internal Perspective

TL
What must we excel at?
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Innovation Perspective

TL
Can we continue to improve and create value?
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Customer Perspective

TL
How do customers see us?
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